Samples of Strategic Plans
Highlights by David Willden
To help you in your strategic development efforts, we have provided sample plans. Each sample has its pros and cons. We are partial to the benefits of the strategy maps and the balanced scorecard. Some executives claim, however, that strategy maps are too busy and detailed. What is important is to find samples that you and your organization are most comfortable with.
It is sometimes argued that a written plan isn’t what is most important to the organization. Rather, what is important is the research and the decision-making process. That is only partially true. The fact is that simple, written plans are critical as communication, alignment, and decision-making tools. However, it is even more vital to engage everyone in the organization in the ongoing process of strategy development and implementation.