What We Can Learn From Apple

1. Find your noble passion

2. Make your passion your customers

• Continually invest in your passion and talents
• Thinking deeply about the desired future experience of the customer
• Don't be confined. Innovate beyond today's realities
• Focus on both your customers' functional AND emotional needs
• Use mockups extensively so you can visualize
• Create simplicity, elegance and beauty

• Apple: Fundamental Principles
• Apple: Steve Jobs - Find Your Passion
• Apple: Strategies of Apple Inc.
• Apple: What We Can Learn From Apple

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  What We Can Learn From Apple